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Sylvie Fleury: Double Positive

by Sylvie Fleury

Fashion, consumer culture, and Minimalism in dialogue

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Paperback New English

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AlbakiReads Editorial

Fashion, consumer culture, and Minimalism in dialogue

For this project, Sylvie Fleury places avant-garde garments by Thierry Mugler, Vivienne Westwood, and Jean Paul Gaultier beside a Minimalist work by Walter de Maria in the Bechtler Foundation’s Zurich window. The pairing frames fashion objects associated with consumer culture as objects for art-world display, bringing questions of value and cultural status into view. The book also offers a look at Fleury’s 1990s fashion collection, linking the installation to her longstanding engagement with fashion. At 88 pages, it presents a focused account of an encounter between clothing, collecting, and contemporary art.

Good fit for readers who enjoy

  • Readers interested in Sylvie Fleury and artist monographs
  • Readers exploring fashion’s relationship to consumer culture and contemporary art
  • Readers curious about avant-garde fashion designers and Minimalism

Themes

Consumerism and cultural valueFashion and contemporary artCollecting and displayMinimalism

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Book overview

A meditation on consumerism, from an artist known for her longtime engagement with the fashion world

Swiss conceptual artist Sylvie Fleury (born 1961) juxtaposes avant-garde garments by designers such as Thierry Mugler, Vivienne Westwood and Jean Paul Gaultier with an iconic work of Minimalism by Walter de Maria. Showcasing them side-by-side in the Bechtler Foundation (Zurich) window, Fleury transforms relics of consumerism into historical objects worthy of display in the art world. It is also an unprecedented insight into the artist's eccentric 1990s fashion collection.

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