Home › Accounting › Introduction To Business
  • Introduction To Business by Lawrence J. Gitman book cover
  • Introduction To Business by Lawrence J. Gitman book cover
1 2

Introduction To Business

by Lawrence J. Gitman

A broad introduction to business concepts

$68.86 USD
$86.08 USD $68.86 USD
Save 20%

Hardcover New

Format

Print BookCurrently viewing Hardcover $68.86 USD$86.08 USD
Print BookAvailable Paperback $33.08 USD$41.35 USD
Delivery to your door
In stock·Dispatches in 1–2 business days
Standard shipping* from $4.35
Standard shipping transit* 5–8 business days after dispatch

Faster options are available.

Rates and delivery estimates depend on your destination and item quantity. Estimates are informational only; the final shipping method and rate are selected at checkout.
Secure checkout
American Express Apple Pay DiscoverGoogle Pay Mastercard PayPalVisa
30-day eligible returns Returns & refunds policy

AlbakiReads Editorial

A broad introduction to business concepts

Lawrence J. Gitman’s textbook surveys the scope of introductory business study, connecting core concepts with examples drawn from multiple industries and geographic locations. Ethics, entrepreneurship, customer satisfaction, global business, and managing change provide recurring points of reference as the book explains business theory and its applications. Its course-oriented coverage makes it a structured starting point for exploring how different areas of business fit within a wider field.

Good fit for readers who enjoy

  • Students taking an introductory business course
  • Readers seeking a broad overview of business concepts and applications

Themes

Business fundamentalsEthicsEntrepreneurshipCustomer satisfactionGlobal business and change management

Based on publisher information and book metadata.

Book overview

The text and images in this book are in color. A less-expensive grayscale paperback version is available. Search for ISBN 9781680922851.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

Shipping & returnsShipping options, delivery timing, and our return policy.

In-stock items normally dispatch within 1–2 business days. The ZIP-code estimator on this page is informational only; the final shipping method, price, and availability are confirmed at checkout for your full order.

For the initial delivery estimate we use these transit windows after dispatch: Standard 5–8 business days, Expedited 2–4 business days, and Priority 1–2 business days. Holiday delays are not included.

Eligible items can be returned within 30 days in accordance with our return policy.

Customer reviews

You may also like

View all