Introduction To Business

by Lawrence J. Gitman

A broad introduction to business concepts

$33.08 USD

~~$41.35 USD~~ $33.08 USD

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Print BookAvailable Hardcover $68.86 USD~~$86.08 USD~~

Print BookCurrently viewing Paperback $33.08 USD~~$41.35 USD~~

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A broad introduction to business concepts

Organized around the scope of introductory business courses, this textbook connects core concepts with examples drawn from varied industries, locations, and people. Its coverage brings together ethics, entrepreneurship, customer satisfaction, global business, and managing change, giving the subject a mix of practical and conceptual dimensions. The description emphasizes both business theory and its application, as well as knowledge and skills relevant to coursework. This paperback edition uses grayscale text and images; the publisher also identifies a hardback color version.

Good fit for readers who enjoy

Students taking an introductory business course
Readers seeking an overview of business concepts and their applications

Themes

Business fundamentalsEthicsEntrepreneurshipGlobal business and managing change

Based on publisher information and book metadata.

Book overview

The text and images in this book are in grayscale. A hardback color version is available. Search for ISBN 9781680922868.
Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as ethics, entrepreneurship, customer satisfaction, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries, geographic locations, and featuring a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond.

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