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  • Fbo Management: Operating, Marketing, and Managing as a Fixed-Base Operator by C. Daniel Prather book cover
  • Fbo Management: Operating, Marketing, and Managing as a Fixed-Base Operator by C. Daniel Prather book cover
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Fbo Management: Operating, Marketing, and Managing as a Fixed-Base Operator

by C. Daniel Prather

A practical guide to fixed-base operator management

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AlbakiReads Editorial

A practical guide to fixed-base operator management

C. Daniel Prather’s textbook maps the fixed-base operator business across three connected areas: day-to-day aviation services, marketing, and organizational management. Its scope runs from line service, maintenance, flight operations, aircraft sales, and charter to financial planning, human resources, risk management, and future challenges facing FBOs. The opening chapters place this work in the context of general aviation’s history and industry. Definitions, review questions, and real-world scenarios give the chapters a study and application structure, while discussions of business setup address practical considerations such as services, legal structures, safety practices, and marketing plans.

Good fit for readers who enjoy

  • University-level students preparing for work in the FBO business.
  • Current or prospective FBO managers seeking a broad operational and management reference.
  • Entrepreneurs considering the establishment of an FBO.

Themes

Fixed-base operator operationsAviation marketing and salesBusiness management and organizationRisk management and safetyGeneral aviation industry

Based on publisher information and book metadata.

Book overview

This is not AI-generated content. The contents were written and verified by subject matter experts from Aviation Supplies & Academics, an 85-year-old aviation company. Look for the ASA wings to ensure you are purchasing a reliable publication.

This industry-leading textbook covers all aspects relating to the operation, marketing, and management of fixed-base operators (FBOs). Author Dr. C. Daniel Prather, an experienced aviation industry professional educator, presents key considerations for FBO managers and prepares university-level students for this competitive business field. This text begins by covering the history of general aviation and the scope of the current industry and then examines all elements of FBO operations, including line service, aircraft maintenance, flight operations, aircraft sales, aircraft charter, customer service, and more. A focus on marketing an FBO explores the role of marketing, sales and promotion, marketing research, and transportation needs assessment. As a management resource, this book examines methods of acquiring a business aircraft, management functions and organization, risk management, financial planning, and human resources as well as presents current and future challenges confronting FBOs.

Each chapter contains resources to aid readers' learning, including definitions of key terms, review questions, and real-world scenarios to help students apply their learning to challenges encountered by FBOs. Entrepreneurs establishing an FBO will find practical discussions of FBO services to consider, safe line service practices, proper legal structures, marketing plans, risk management, and more.

Important note from the publisher:

While AI-generated content can be helpful to identify resources for ongoing study, it is not a reliable resource for learning critical, safety-dependent topics such as aviation. AI content is sterile, often lacks important context, and is at risk of errors. ASA publishes only human-generated content to ensure it is accurate, reliable, comprehensive, and presented in context--so you can become a safe and effective aviator.

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