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  • Writing for Busy Readers: Communicate More Effectively in the Real World by Todd Rogers book cover
  • Writing for Busy Readers: Communicate More Effectively in the Real World by Todd Rogers book cover
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Writing for Busy Readers: Communicate More Effectively in the Real World

by Todd Rogers

Clearer writing for crowded inboxes

$16.48 USD
$27.47 USD $16.48 USD
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AlbakiReads Editorial

Clearer writing for crowded inboxes

Todd Rogers and Jessica Lasky-Fink frame effective writing as a practical communication skill shaped by how people read. Drawing on behavioral-science research, they organize their guidance around six principles, from cutting unnecessary words and making text easier to navigate to explaining its relevance and simplifying responses. Real-world examples, a checklist, and other tools turn those principles into material readers can apply to everyday written communication. The book also places its advice in the context of digital correspondence, where competing messages make clarity and ease of reading especially important.

Good fit for readers who enjoy

  • People who write workplace emails, notices, or other practical messages
  • Readers seeking an organized set of writing principles and usable tools
  • Those interested in applying behavioral-science research to communication

Themes

Business writingReader attention and comprehensionClarity and concisionFormatting and navigationEffective communication

Based on publisher information and book metadata.

Book overview

Writing well is for school. Writing effectively is for life.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing:
  • Less is more
  • Make reading easy
  • Design for easy navigation
  • Use enough formatting, but no more
  • Tell readers why they should care
  • Make responding easy
Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White's core ideas into the twenty-first century's attention marketplace.

When the influential guides to writing prose were written, the internet hadn't been invented. Now, the average American adult is inundated with digital messages each day. With all this correspondence, capturing a busy reader's attention is more challenging than ever. This is how to do it.
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