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  • Why Story Works and How You Can Make It Work For You: The Strategy of Story by Nora Barry book cover
  • Why Story Works and How You Can Make It Work For You: The Strategy of Story by Nora Barry book cover
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Why Story Works and How You Can Make It Work For You: The Strategy of Story

by Nora Barry

Story as a practical communication strategy

$23.48 USD
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AlbakiReads Editorial

Story as a practical communication strategy

Nora Barry presents storytelling as a skill for shaping professional communication, connecting the book’s discussion of why narratives work with guidance on putting them to use. The framework spans narrative strategy, story structure for presentations, meetings and speeches, and slide design that supports rather than competes with a message. It also addresses delivery, with polish and confidence as stated aims, and adds a revised-edition chapter on using AI to draft and refine presentations and speeches. The book’s emphasis is practical: story is treated not only as a way to hold attention, but as a tool for making ideas easier to understand.

Good fit for readers who enjoy

  • Professionals preparing presentations, meetings, speeches or live events
  • Leaders seeking to develop storytelling as a communication skill
  • Communicators interested in incorporating AI into drafting and refining presentations or speeches

Themes

Storytelling in professional communicationNarrative strategy and structureLeadership communicationSlide design and deliveryAI-assisted presentation and speech drafting

Based on publisher information and book metadata.

Book overview

Everyone tells you to tell a better story. This book tells you how and why. Why Story Works and How You Can Make It Work for You offers a practical framework for using story as a strategic communication tool for presentations, meetings, and live events. It breaks down the science behind why story works, explains why storytelling is a critical leadership skill, and demonstrates why narrative increases comprehension and reduces barriers to understanding. You'll learn what makes good stories work; how to develop a narrative strategy for your own stories; how to apply story structure to presentations, meetings, and speeches; how to design slides that support your message instead of competing with it; and how to deliver your story with polish and confidence. This revised edition also includes a new chapter on using AI to draft and refine presentations and speeches. Why Story Works and How You Can Make It Work for You is for professionals who want to connect, engage and persuade-and most of all, communicate with their audiences.
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