In a world where magic is marketed with inflated success rates, Nick Farrell's "Why Magic Fails" offers a candid exploration into why magic often doesn't work as expected - and why that's perfectly natural. Contrary to the claims of modern "hundred percenters" who boast flawless results, Farrell argues that real magicians throughout history have faced setbacks and failures. He dives into the pitfalls that plague modern practitioners, from confirmation bias to the "cum hoc ergo hoc" fallacy, which lead magicians to mistaken conclusions about the effectiveness of their spells. Farrell dismantles myths perpetuated by social media, revealing the common illusions that can mislead even experienced magicians. With practical advice grounded in decades of experience, he provides readers with tools to analyse their magical results better, avoid common mistakes, and embrace failure as a crucial part of the magical journey. If you're ready to take an honest look at your practice and truly understand the art of magic beyond the ego, this book will guide you towards genuine progress, one imperfect spell at a time. Identifying yourself as a successful magician disqualifies you from speaking about occult-related matters, especially if you know not even five per cent of what's written in this book. Alex Virgilo