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  • When in Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional by Marc C. Whitt book cover
  • When in Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional by Marc C. Whitt book cover
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When in Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional

by Marc C. Whitt

Eight habits for advancing in public relations

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AlbakiReads Editorial

Eight habits for advancing in public relations

Marc C. Whitt frames professional mastery in public relations as a guiding aim and organizes the book around eight core habits intended to support that development. The description positions these habits as a response to rising demands and expectations in the field, making the book’s central subject the skills and practices associated with high-level PR work. Its professional-development focus is explicit, though the supplied description does not detail the individual habits or how they are presented.

Good fit for readers who enjoy

  • Public relations practitioners interested in professional development
  • Readers seeking a structured discussion of habits for advanced PR practice

Themes

Public relations practiceProfessional masteryCareer developmentCore habits

Based on publisher information and book metadata.

Book overview

As greater demands and expectations are placed on those who practice public relations, PR veteran and author Marc Whitt contends that we should advance ourselves to the ultimate level of professional skill and excellence: that of a masterful public relations professional. Achieving the masterful status in our profession should become our North Star - our guiding light, he writes. These individuals are the profession's cream of the cream of the crop.

 

But those wishing to reach the masterful level must embrace and practice eight core habits, as Whitt details in his second book, When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional.

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