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What Sponsors Want

by Harrison Mark

Regular price $61.48 USD
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Book Overview This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sp...

This book offers a practical but conceptually grounded view of the future of sponsorship. It is based on the reality that the world of sponsorship marketing is far too focused on impressions, logos, and 'money can't buy experiences' -- experiences which are miraculously secured with money. The author asks questions such as: "Do any corporate sponsors really believe that more logos are what their consumers want?" and, "do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage?"

In a culmination of real-life experiences, industry learnings and third-party professional research, What Sponsors Want provides expert-supported arguments to show that the traditional bronze, silver and gold packages of sponsorship belong to a model of the past. In outlining the conceptual model for successful sponsorship, this book provides five key principles of what sponsors want for you to take on your next sponsorship challenge.

Book Details Format: Hardcover | Pages: 300 | Language: English | Publisher: WORLD SCIENTIFIC PUB CO INC | ISBN: 981121901X
FormatHardcover
Pages300
LanguageEnglish
ISBN981121901X
EAN9789811219016
PublisherWORLD SCIENTIFIC PUB CO INC
Publication Date1970-01-01
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.26 Pounds
Length9.0 Inches
Width6.0 Inches
Height0.69 Inches
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