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What the Plus!: Google+ for the Rest of Us

by Guy Kawasaki

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A practical guide to Google+’s social tools

$16.21 USD
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Paperback New English

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Awards & Recognition

  • Critical praise

    Praised by Kirkus Reviews

    Kirkus Reviews praises the book as packed with tips for optimizing the Google+ experience and describes its prac...

AlbakiReads Editorial

A practical guide to Google+’s social tools

Published in 2012, this guide organizes Google+ around the tasks of setting up a profile, finding and connecting with people, sharing posts and photos, and using circles, streams, and Hangouts. It also covers social search and ways to build a following or promote a brand. Screenshots are described as part of the step-by-step instruction, making the book a hands-on introduction to the platform as it existed at publication. Its subject is specifically Google+ rather than social media strategy in general, so the guidance is tied to that service and its features.

Good fit for readers who enjoy

  • People researching or revisiting Google+ as it existed in 2012.
  • Readers seeking a screenshot-based introduction to the platform’s profile, sharing, circles, and Hangouts features.
  • Small-business owners interested in the book’s coverage of brand promotion and follower growth on Google+.

Themes

Social networkingOnline identity and profilesSocial media promotionDigital communication

Based on publisher information and book metadata.

Book overview

Learn how to master Google+--the world's fastest-growing social-media service

Attract followers. Engage enchanting people. Promote your brand.

The former Chief Evangelist for Apple knows a superior product when he sees one, and he sees one in Google+. Hands down. In What the Plus!, Guy Kawasaki explains how to get started, create an enchanting profile, optimize for social searches, share posts and photos, conduct hangouts, and gain followers.

"We didn't expect over 100 million people to join Google+ so quickly. If we had, we might have written a tutorial like this one. Lucky for us, Guy has written this wonderful introduction to Google+. Highly recommended!"
--Vic Gundotra, Senior Vice President, Social, Google

"What the Plus! is the G+ motherlode! Guy's book will make you fall madly in love with Google+ and never look back!"
--Mari Smith, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour a Day

"People ask me why I like Google+ better. I struggle to find the words, but Guy Kawasaki not only figured it out but shows you how to get the most out of this new social network."
--Robert Scoble, Rackspace Videoblogger

"Brimming with tips for optimizing the Google+ experience, the author explains how to get started, find people, search by interests, manage circles (segmented relationships with family, colleagues, etc.) and streams (the flow of posts that you see), and hang out in groups for classes, press conferences, and other purposes."
--Kirkus Reviews

PACKED WITH SCREENSHOTS THAT TAKE YOU STEP BY STEP THROUGH THE GOOGLE+ EXPERIENCE

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