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  • What Is Lego? by Jim O'Connor book cover
  • What Is Lego? by Jim O'Connor book cover
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What Is Lego?

by Jim O'Connor

From a simple brick to a building tradition

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AlbakiReads Editorial

From a simple brick to a building tradition

Jim O’Connor’s account traces LEGO from its 1934 beginnings with a Danish carpenter making wooden pull toys to the company’s familiar snap-together plastic bricks. The focus is both the toy’s development and the idea behind it: building blocks that invite children to imagine and construct their own creations. That combination gives the book a clear angle on how a straightforward play concept grew into a widely recognized part of toy culture.

Good fit for readers who enjoy

  • Young readers curious about the history of LEGO and toys
  • Children interested in how familiar products and companies began
  • Families seeking nonfiction about creative building play

Themes

LEGO historyToy designImagination and buildingCompany origins

Based on publisher information and book metadata.

Book overview

Find out how these fun, stackable blocks became the most popular toys in the world.

The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up.

In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
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