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Velocity 2.0

by Dale Pollak

A metrics-led approach to used-vehicle retail

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AlbakiReads Editorial

A metrics-led approach to used-vehicle retail

Dale Pollak’s *Velocity 2.0: Paint, Pixels, & Profitability* addresses the management of used-vehicle departments in a market the book describes as increasingly volatile, shaped by the Internet and economic difficulty. Building on *Velocity: From the Front Line to the Bottom Line*, it presents ROI-based management metrics alongside processes and best practices for dealership operations. The subject is practical and specific: improving efficiency and profitability in the used-car business, rather than general retail management. Its focus on both measurement and day-to-day processes makes the book a guide to how dealers can structure decisions in this segment.

Good fit for readers who enjoy

  • Automobile dealers managing used-vehicle departments
  • Automotive retail professionals interested in ROI-based management
  • Readers seeking operational guidance specific to used-car sales

Themes

Automotive retail managementUsed-vehicle operationsROI-based metricsEfficiency and profitability

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Book overview

Velocity 2.0: Paint, Pixels, & Profitability is the second book from retail automotive industry expert, entrepreneur and former dealer, Dale Pollak. The book picks up where Dale's Velocity: From the Front Line to the Bottom Line leaves off, revealing new ROI-based management metrics and processes dealers can use to operate more efficient and profitable used vehicle departments. The book flows from the recognition that today s used vehicle marketplace is more challenging and volatile than it s ever been a tough reality driven by the power of the Internet and a troubled economy. Velocity 2.0 offers a playbook of best practices and processes to help dealers become more successful.
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