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Us V. Them: The Age of Indie Music and a Decade in New York (2004-2014)

by Ronen Givony

Brooklyn indie music amid a changing city and industry

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AlbakiReads Editorial

Brooklyn indie music amid a changing city and industry

Ronen Givony traces a decade of Brooklyn music, from the scene’s emergence in the mid-2000s through 2014. The account connects artists and independent venues with a wider period of upheaval: post-Napster changes to the music business, shifts in technology and journalism, and the city’s political and economic climate. Reporting, research, and interviews with musicians and industry figures give the book several vantage points on how the indie scene formed, reached broader audiences, and receded. It serves as both a history of a particular New York moment and an examination of what “indie” has meant as the music industry changed.

Good fit for readers who enjoy

  • Readers interested in Brooklyn and New York City music history.
  • Readers exploring indie music and the post-Napster music industry.
  • Readers interested in music scenes through reporting and interviews.

Themes

Brooklyn music, 2004–2014Indie music and the music industryTechnology and cultural changeNew York City social history

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Book overview

A sweeping and in-depth history of the Brooklyn music scene over ten years in Bloomberg's New York, from a writer and concert producer who had a front-row view of it all

In the tradition of Just Kids and Our Band Could Be Your Life, Ronen Givony's Us v. Them chronicles the generation of young artists who came to Brooklyn in the mid-2000s: a small but seismic scene that coalesced under a billionaire mayor, a series of forever wars, and a music industry in free fall.

In tandem with the impresarios and unlicensed venues that lined the Williamsburg waterfront, combining elements of noise and pop, a few became unlikely superstars. Meanwhile, countless flared and vanished, reminders of an unusually fertile moment--the age of indie--that now means little more than a term of marketing.

Through reporting, research, and interviews with musicians, industry insiders, and individuals from Pitchfork, Vice, Scion, and the Red Bull Music Academy, Us v. Them examines the rise and fall of indie music in a post-Napster landscape, marked by vast disruption in technology, politics, economics, journalism, and patronage.

At once a social history and an eyewitness account of an improbable decade, Us v. Them gives a critical analysis of what indie music was, is, and will be again in New York City.
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