Unplugged: Adventures from MTV to Timbuktu
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Book Overview A freewheeling and riveting memoir from media honcho Tom Freston that takes us behind the scenes of his global adventures--from hitchhiki...
A freewheeling and riveting memoir from media honcho Tom Freston that takes us behind the scenes of his global adventures--from hitchhiking around the world, to running a clothing export company out of India and Afghanistan, to cofounding MTV, to becoming CEO of MTV Networks, then CEO of Viacom, then later returning to work in Africa and Afghanistan.
Tom Freston's path to the C-suite was decidedly non-traditional. After getting his MBA, he bartended his way through the United States and the Caribbean, sparking a lifelong passion for travel. After a brief stint on the fast track at an ad agency, he chucked it all and headed to the Sahara Desert and beyond. Entranced by India and Afghanistan, he stayed on for eight years and launched his first big success, Hindu Kush, a company that designed and manufactured contemporary clothing for export to America and other countries.
Freston's next chapter followed his other passion: music. He joined the small original team that launched MTV where he swiftly climbed the ladder, eventually overseeing not only MTV but also Nickelodeon, Comedy Central, VH1, CMT, and other iconic networks. He built a creative powerhouse that transformed global popular culture in cable's all-conquering heyday.
In this unique memoir of risk-taking, rule-breaking, and warm cultural exchanges, Freston shows how to be successful at living your life on your own terms.
Book Details Format: Hardcover | Pages: 320 | Language: English | Publisher: GALLERY BOOKS | ISBN: 1668089793
FormatHardcover
Pages320
LanguageEnglish
ISBN1668089793
EAN9781668089798
PublisherGALLERY BOOKS
Publication Date2025-11-18
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.2 Pounds
Length9.1 Inches
Width6.2 Inches
Height1.4 Inches
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