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Transforming Type: New Directions in Kinetic Typography

Brownie, Barbara

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Paperback

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Transforming Type examines kinetic or moving type in a range of fields including film credits, television idents, interactive poetry and motion graphics. As the screen increasingly imitates the properties of real-life environments, typographic sequences are able to present letters that are active and reactive. These environments invite new discussions about the difference between motion and change, global and local transformation, and the relationship between word and image.

In this illuminating study, Barbara Brownie explores the ways in which letterforms transform on screen, and the consequences of such transformations. Drawing on examples including Kyle Cooper's title sequence design, kinetic poetry and MPC's idents for the UK's Channel 4, she differentiates motion from other kinds of kineticism, with particular emphasis on the transformation of letterforms into other forms and objects, through construction, parallax and metamorphosis. She proposes that each of these kinetic behaviours requires us to revisit existing assumptions about the nature of alphabetic forms and the spaces in which they are found.

Accessories:

No Accessory

Publisher

BLOOMSBURY ACADEMIC

Bisac Major Subject

Design

Binding Type

Paperback

Country Of Origin

Number Of Units

Length

9.69 Inches

Barcode Indicator

EAN

Width

7.43 Inches

Publication Date

1970-01-01

Height

0.33 Inches

ISBN 10

0857856332

Weight

0.68 Pounds

Book EAN

9780857856333

Target Audiance

Adults

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Transforming Type: New Directions in Kinetic Typography