Tourism Management Dynamics
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Book Overview As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends ear...
As the global tourism industry continues to expand and to become more complex, it is vital that those in the industry identify trends early and design proactive strategies to gain competitive advantage. Tourism Futures: dynamics, challenges and tools provides the readers with a comprehensive insight of the changes in the external business environment, and equips them with new managerial techniques and tools in order to adapt and profit from these changes and into the future. Written by a team of globally renowned thinkers and researchers, it provides the manager of tomorrow with the ability to look beyond normal planning horizons and identify potential opportunities from change.
Tourism Futures: dynamics, challenges and tools is part of a two part set with its companion text, Tourism Futures: the emerging business which takes the reader on a logical progression to look at new products, new consumers and new industry. Both texts thereby provide the reader with a complete set of tools and knowledge to enable them to recognise the key areas of growth and change, and the ability to use the new tools and technologies available to develop them and maximise business potential.
Book Details Format: Hardcover | Pages: 279 | Language: English | Publisher: ROUTLEDGE | ISBN: 0750663782
FormatHardcover
Pages279
LanguageEnglish
ISBN0750663782
EAN9780750663786
PublisherROUTLEDGE
Publication Date1970-01-01
Edition1
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.33 Pounds
Length9.42 Inches
Width6.46 Inches
Height0.84 Inches
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