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Torn: Fashion and Postmodernism

by Eugene Rabkin

Fashion, commerce, and the postmodern turn

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AlbakiReads Editorial

Fashion, commerce, and the postmodern turn

Eugene Rabkin frames contemporary fashion as a tension between growing cultural relevance and what he sees as declining creative ambition. Across ten chapters, he traces that change through postmodernism’s challenge to hierarchy, the embrace of commerciality, and the rise of irony and poptimism. The book contrasts earlier work by Alexander McQueen, Helmut Lang, and Martin Margiela with an industry Rabkin describes as increasingly shaped by corporations and celebrities. It also examines the separation of image from substance, the weakening of editorial authority, and fashion’s changing relationship with the arts. The argument is a critique of how business priorities and cultural shifts have reshaped fashion.

Good fit for readers who enjoy

  • Readers interested in fashion criticism and the fashion industry
  • Readers curious about postmodernism’s influence on design and taste
  • Readers interested in the relationship between fashion, commerce, and the arts

Themes

Postmodernism and fashionCommercialization and creativityEditorial authorityFashion and the arts

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Book overview

Since the beginning of the twenty-first century, fashion has undergone a paradoxical shift: it has grown creatively impoverished despite becoming more culturally relevant. Increasingly, the industry's output feels listless, unexciting, like a pastiche of past styles, not genuine innovation. What caused this? How did fashion design get reduced to logoed merch? Why does spectacle outweigh reality? How did business priorities come to eclipse creativity? Eugene Rabkin -- founder of StyleZeitgeist magazine and noted fashion journalist, lecturer, and critic whose work has appeared in The New York Times, The Financial Times, and The Business of Fashion -- offers an unflinching answer. Torn: Fashion and Postmodernism examines how the postmodern turn, with its dismantling of hierarchies and embracing of commerciality, its democratization of taste and reliance on irony and poptimism, has undermined fashion. Across ten incisive chapters, these pages trace the industry's journey from an era that produced Alexander McQueen's theatrical genius, Helmut Lang's modernism, and Martin Margiela's conceptual rigor to an era dominated by corporations and celebrities. Along the way, Rabkin shows how the image is decoupled from its substance, how commerce has overridden editorial authority, and how fashion's relationship with the arts has shifted from symbiotic to parasitic.
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