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Television and New Media Audiences

Seiter, Ellen

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Hardcover

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Why is talk about television forbidden at certain schools? Why does a mother feel guilty about watching Star Trek in front of her four-year-old child? Why would retired men turn to daytime soap operas for entertainment? Cliches about television mask the complexity of our relationship to media technologies. Through case studies, the author explains what audience research tells us about the uses of technologies in the domestic sphere and the classroom, the relationship between gender and genre, and the varied interpretation of media technologies and media forms. Television and New Media Audiences reviews the most important research on television audiences and recommends the use of ethnographic, longitudinal methods for the study of media consumption and computer use at home as well as in the workplace.

Accessories:

No Accessory

Publisher

OXFORD UNIV PR

Bisac Major Subject

Performing Arts

Binding Type

Hardcover

Country Of Origin

Number Of Units

Length

9.54 Inches

Barcode Indicator

ISBN

Width

6.37 Inches

Publication Date

1970-01-01

Height

0.62 Inches

ISBN 10

0198711425

Weight

0.9 Pounds

Book EAN

9780198711421

Target Audiance

Adults

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Television and New Media Audiences