Strategy for a Networked World
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Book Overview During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inher...
During the 1980s and 1990s, Richard Normann and his colleagues developed an original approach to strategy, based on seeing value as inherently co-produced in systems. Their 'Value Creating Systems' approach was a strong contrast to the idea of 'competitive advantage' that defined strategy at the time. The approach focuses on the design of the 'offerings' that define relationships among co-producers, and which connect actors in fields which transcend traditional industry borders. In the contemporary networked world, where consumers become co-producers, the ideas Normann and his colleagues developed towards strategy are uniquely effective in explaining and guiding practice.
Strategy for a Networked World revisits and further develops these ideas. It is co-authored by two long-standing colleagues of Normann, Rafael Ram
Book Details Format: Paperback | Pages: 290 | Language: English | Publisher: IMPERIAL COLLEGE PR | ISBN: 1911299603
FormatPaperback
Pages290
LanguageEnglish
ISBN1911299603
EAN9781911299608
PublisherIMPERIAL COLLEGE PR
Publication Date1970-01-01
EditionReprint
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight1.15 Pounds
Length9.0 Inches
Width5.9 Inches
Height0.7 Inches
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