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Storytelling with Data: A Data Visualization Guide for Business Professionals, 10th Anniversary Edition

by Cole Nussbaumer Knaflic

Turning business data into a clear visual story

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AlbakiReads Editorial

Turning business data into a clear visual story

Cole Nussbaumer Knaflic’s guide connects data visualization with the decisions involved in communicating a message: who the audience is, what context they need, which graph fits the task, and how design can direct attention. Real-world examples accompany lessons on reducing visual clutter and making the central point easier to see. The 10th anniversary edition includes refreshed visuals, expanded content, and new insights, while retaining the book’s focus on practical application to graphs and presentations. Its subject is not only how to display information, but how to shape that display around the story the data can support.

Good fit for readers who enjoy

  • Business professionals who create graphs or presentations
  • Readers seeking practical guidance on choosing and refining data visualizations
  • People interested in using storytelling principles to communicate data

Themes

Data visualizationBusiness communicationAudience and contextVisual designStorytelling with data

Based on publisher information and book metadata.

Book overview

International bestseller with over half a million copies sold!

Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, expanded content, and new insights, this collector's edition builds on the classic's foundational lessons, empowering you to craft persuasive data stories.

Don't simply show your data--tell a story with it!

Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples--ready for immediate application to your next graph or presentation.

Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.

Specifically, you'll learn how to:

  • Understand the importance of context and audience
  • Determine the appropriate type of graph for your situation
  • Recognize and eliminate the clutter clouding your information
  • Direct your audience's attention to the most important parts of your data
  • Think like a designer and utilize concepts of design in data visualization
  • Leverage the power of storytelling to help your message resonate with your audience

Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data--Storytelling with Data will give you the skills and power to tell it.

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