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  • Stores Don't Suck: The 5 Principles of Amazing Retail Execution by Melissa Wong book cover
  • Stores Don't Suck: The 5 Principles of Amazing Retail Execution by Melissa Wong book cover
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Stores Don't Suck: The 5 Principles of Amazing Retail Execution

by Melissa Wong

A practical framework for retail execution

$20.80 USD
$34.67 USD $20.80 USD
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AlbakiReads Editorial

A practical framework for retail execution

Stores Don't Suck focuses on the gap between a brand’s plans and what happens on the shop floor. Using retail-operations stories, Melissa Wong and Jeremy Baker examine communication breakdowns, displays, promotions, and the coordination of field teams. The five-principle framework is paired with chapter-by-chapter takeaways aimed at making store execution more consistent and connecting operational work with the customer experience. The emphasis is on everyday retail challenges and actionable practices, not abstract discussion of the industry.

Good fit for readers who enjoy

  • Retail managers and field-team leaders seeking practical approaches to store operations.
  • Brand and operations professionals working to align promotions and in-store execution.
  • Readers interested in customer experience as part of retail strategy.

Themes

Retail operationsField-team communicationConsistent brand executionCustomer experience

Based on publisher information and book metadata.

Book overview

A unique book written based on extensive experience in retail operations, Stores Don't Suck explores such profound questions as: why didn't the store get the memo? Why doesn't the display look like it should? How do you get stores to do the things you need them to do? (Spoiler alert: It doesn't have to be so hard.)

 

Told in stories all retailers can relate to, Stores Don't Suck dives into the nitty, gritty realities of store operations, of communication and "disconnects," of the big promotion and a bigger purpose: creating a great customer experience. With actionable takeaways in every chapter, co-authors Melissa Wong and Jeremy Baker walk through simple best practices that will unite your field teams and bring your brand's strategies to life with consistent precision.

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