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  • Social Media in Sport: Analysis and Application Across Contexts by Brandon C. Boatwright book cover
  • Social Media in Sport: Analysis and Application Across Contexts by Brandon C. Boatwright book cover
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Social Media in Sport: Analysis and Application Across Contexts

by Brandon C. Boatwright

Sport, social platforms, and communication research

$76.85 USD
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AlbakiReads Editorial

Sport, social platforms, and communication research

Sixteen case studies examine social media in sport through the perspectives of fans, athletes, organizations, and media. Drawing on platforms including Twitter/X, YouTube, Reddit, Weibo, Facebook, and Instagram, the book connects online interactions with questions about sports culture and public discourse. Its studies use varied theoretical frameworks and combine traditional and computational research methods. Accessible data sets and step-by-step guides to computational techniques give the volume a practical methods component alongside its analysis, making it relevant to both the study of sport communication and the ways social media research is conducted.

Good fit for readers who enjoy

  • Undergraduate and graduate students in sport communication or media studies
  • Researchers interested in social media analysis and sport
  • Readers seeking case studies and practical computational research guides

Themes

Sport communicationSocial media and sports cultureResearch methodsOnline interaction and discourse

Based on publisher information and book metadata.

Book overview

Social Media in Sport: Analysis and Application Across Contexts provides a comprehensive exploration of the intersection between sport communication and social media, examining case studies from various stakeholder perspectives, including fans, athletes, organizations, and media. Utilizing a diverse set of social media platforms, such as Twitter/X, YouTube, Reddit, Weibo, Facebook, and Instagram, the text presents a detailed analysis of social media's impact on sports culture and discourse.

 

The book's 16 case studies incorporate multiple theoretical approaches, ranging from moral foundations theory to relationship management theory, and a mix of traditional and computational methods to examine the complexities of social media interactions in the context of sport. The inclusion of accessible data sets and step-by-step guides for computational techniques offers unique pedagogical aids that speak to contemporary issues in sport and social media research.

 

Recommended for both undergraduate and graduate courses in sport communication, media studies, and social media analysis, Social Media in Sport methodological diversity and theoretical rigor make it an essential resource for those interested in the dynamic relationship between sports, media, and society.

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