The pages in this illustrated retrospective of Jim Phillips' skateboard art are packed with colorful decks, logos, ad art, ad layouts, photos, and stickers, to illustrate the history of skateboarding, from the urethane revolution to the present.

Take a ride with an inside view of Phillips' Studios, to observe the wacky world of his crazed studio artists and examine their graphic assignments. The story traces the roots of skateboarding with more than half a century of Phillips' involvement. It provides insight to the creative evolution of the sport, and worldwide interest in and influence from this California artist.