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  • The Rise of Major League Soccer: Building a Global Giant by Rick Burton book cover
  • The Rise of Major League Soccer: Building a Global Giant by Rick Burton book cover
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The Rise of Major League Soccer: Building a Global Giant

by Rick Burton

MLS’s growth in a global game

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AlbakiReads Editorial

MLS’s growth in a global game

Major League Soccer’s development is placed within two connected business stories: the league’s effort to expand its standing and the strong U.S. following for major European clubs. Rick Burton and Norm O’Reilly examine MLS’s growth in North America alongside developments highlighted in the book’s description, including Apple’s sponsorship, Lionel Messi’s signing, and major international tournaments in the region. The discussion frames the league’s ambitions against established European competitions such as La Liga and the Bundesliga, making the book a look at soccer’s changing commercial landscape as well as MLS itself.

Good fit for readers who enjoy

  • Soccer fans interested in Major League Soccer’s development
  • Readers curious about the business of professional sports
  • Those interested in soccer’s U.S. audience and international competition

Themes

MLS growth and ambitionSports business and sponsorshipU.S. soccer audiencesCompetition between leagues

Based on publisher information and book metadata.

Book overview

Discover the strategy behind Major League Soccer's rapid rise as it aims to compete with global football giants.

Major League Soccer, armed with its massive Apple sponsorship, the imminent arrival of the 2026 FIFA World Cup in North America, the hosting of the COPA America tournament in 2024, and the signing of the game's GOAT, Lionel Messi, could make MLS one of the world's biggest leagues and one, within the next five years, capable of keeping credible company with European leagues such as La Liga, Serie A, Ligue 1, and Bundesliga.

In The Rise of Major League Soccer: Building a Global Giant, experienced sports business experts Rick Burton and Norm O'Reilly dig into the slow but sure growth of Major League Soccer in North America and the advent of major European teams like Manchester United, Real Madrid, Chelsea, FC Barcelona, Arsenal, Inter Milan, Bayern Munich, Liverpool, and others attracting huge fan bases in the United States. For soccer enthusiasts, sports business professionals, and anyone curious about the future of American sports, this book is an essential read that captures MLS's journey to becoming a global powerhouse.
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