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  • The Relationship Revolution: Mastering 1:1 Account-Based Management by Sloan Newman book cover
  • The Relationship Revolution: Mastering 1:1 Account-Based Management by Sloan Newman book cover
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The Relationship Revolution: Mastering 1:1 Account-Based Management

by Sloan Newman

A strategic approach to one-to-one account marketing

$26.99 USD
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AlbakiReads Editorial

A strategic approach to one-to-one account marketing

Sloan Newman’s book centers on building and sustaining account-based marketing tailored to individual client organizations. Its scope combines practical frameworks with the author’s professional experiences and examples of marketing programs, while also addressing the use of AI. The approach emphasizes stakeholder trust, collaboration with clients, and treating marketing as a strategic partner in account relationships. The description positions the material for both launching a one-to-one program and expanding account-based marketing across an organization.

Good fit for readers who enjoy

  • Marketing professionals developing one-to-one account-based marketing programs
  • Teams responsible for strategic accounts or client partnerships
  • Organizations planning to expand account-based marketing across markets

Themes

One-to-one account-based marketingStakeholder trustClient collaborationMarketing strategyAI in marketing

Based on publisher information and book metadata.

Book overview

The Relationship Revolution is a practical, behind-the-scenes look at what it truly takes to build, scale, and sustain high-impact 1:1 Account-Based Marketing. In an era defined by complexity, crowded markets, and rapidly shifting expectations, organizations need more than campaigns-they need meaningful, human-centered engagement with the accounts that matter most.

Grounded in nearly two decades of global marketing experience, this book blends proven frameworks, personal stories, award-winning programs, and modern innovations like AI. Newman shows readers how to adopt the mindset of "CMO of your accounts," build trust with stakeholders, co-create with clients, and elevate marketing from a service function to a strategic drive.

Whether you're launching your first Strategic 1:1 or scaling a global ABM engine, this book provides the mindset and creative inspiration needed to accelerate growth with purpose and precision.

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