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  • Raving Fans by Ken Blanchard book cover
  • Raving Fans by Ken Blanchard book cover
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Raving Fans

by Ken Blanchard

Turning customer service into a lasting practice

$21.42 USD
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AlbakiReads Editorial

Turning customer service into a lasting practice

Using a parable-style story, Raving Fans presents customer service as an ongoing part of how an organization operates, not a temporary initiative. Its guidance is organized around defining a service vision, finding out what customers actually want, and building systems that can deliver on that understanding consistently. The book’s central distinction is between merely satisfying customers and aiming to create a stronger, more enthusiastic response. This makes the subject practical and organizational: service depends not only on individual interactions, but also on the expectations and routines a workplace establishes.

Good fit for readers who enjoy

  • Business owners and managers interested in customer relations
  • Teams seeking a framework for discussing service goals and workplace systems
  • Readers who prefer business guidance presented through a parable

Themes

Customer serviceCustomer expectationsOrganizational systemsBusiness leadership

Based on publisher information and book metadata.

Book overview

Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.

America is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.

"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans."

This, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.

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