The Online Copywriter's Handbook: Everything You Need to Know to Write Electronic Copy That Sells
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Book Overview The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Ha...
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
Book Details Format: Paperback | Publisher: MCGRAW HILL BOOK CO | ISBN: 0658020994
FormatPaperback
ISBN0658020994
EAN9780658020995
PublisherMCGRAW HILL BOOK CO
Publication Date1970-01-01
Edition2
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight1.02 Pounds
Length9.06 Inches
Width6.1 Inches
Height0.76 Inches
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