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A practical guide to making sense of skincare
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A practical guide to making sense of skincare
Erum N. Ilyas’s guide treats skincare as a set of changing needs, not a fixed formula. It ranges across life stages—from teenage breakouts and pregnancy-related skin changes to dryness later in life—and covers care for the body as well as the face. Alongside routine-building and product selection, Ilyas addresses ingredient claims, marketing language, common myths, and trends she identifies as potentially dangerous. The emphasis is on understanding what products can and cannot do, then shaping a routine around individual needs without unnecessary complexity or expense.
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