Neurogiving: The Science of Donor Decision-Making
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Book Overview A comprehensive discussion of the latest advances in fundraising strategy and donor decision-makingIn Neurogiving: The Science of Donor D...
A comprehensive discussion of the latest advances in fundraising strategy and donor decision-making
In Neurogiving: The Science of Donor Decision-Making, fundraising and behavioral science expert, Cherian Koshy, delivers a point-by-point guide to creating crystal-clear messaging that transforms prospective donors into active donors. The author demonstrates a revolutionary, science-backed approach to fundraising that unpacks why donors move from considering a donation to actually donating.
Neurogiving integrates up-to-date insights from neuroscience, behavioral psychology, and proprietary research to generate a comprehensive roadmap for generating donor experiences that maximize generosity and long-term commitment.
Readers will also find:
- Illustrative examples and research-informed strategies for applying the book's principles in real-world fundraising contexts
- Accessible descriptions of the reasons people give and why they might give repeatedly
- The potential role for artificial intelligence and machine learning in donor engagement and personalization
Perfect for nonprofit leaders, fundraisers, and philanthropy professionals seeking to increase donor engagement and retention, Neurogiving is also an invaluable resource for major gifts officers, development directors, marketers, fundraising consultants, and fundraising trainers.
Book Details Format: Hardcover | Pages: 256 | Language: English | Publisher: WILEY | ISBN: 1394370458
FormatHardcover
Pages256
LanguageEnglish
ISBN1394370458
EAN9781394370450
PublisherWILEY
Publication Date1970-01-01
Edition1
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.05 Pounds
Length9.18 Inches
Width6.34 Inches
Height1.02 Inches
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