Marketing Management and Strategy
Marketing Management and Strategy
Hunt, Shelby D.
Select Format
Marketing Management and Strategy" by Shelby D. Hunt is a comprehensive guide that delves into the core principles and strategies essential for effective marketing management. This insightful book offers an in-depth look at strategic decision-making, market analysis, and the application of innovative marketing tactics in today's dynamic business environment. Dr. Hunt emphasizes the importance of customer-centric strategies, sustainable competitive advantage, and long-term market success. With real-world examples and a clear focus on practical applications, this book is perfect for students, professionals, and anyone looking to deepen their understanding of marketing management. It not only explores traditional concepts but also integrates contemporary theories and trends, offering valuable insights into the evolving nature of marketing in the digital age. Whether you're looking to enhance your marketing strategies or understand the intricacies of market positioning, this book serves as a vital resource for achieving success in competitive markets.
User reviews will be displayed here...
Related products or products you might find interesting
The Bible Recap: Deepen Your Understanding of God's Attributes from Every Book in the Old Testament
Cobble, Tara
$17.21 USD Shop Now
Window Shopping with Helen Keller: Architecture and Disability in Modern Culture
Serlin, David
$121.96 USD Shop Now
Tales from the Dancefloor: Manchester / The Warehouse Project / Parklife / Sankeys / The Ha
Lord, Sacha
$30.00 USD Shop Now