Marketing Analytics Using Excel: A Beginner′s Guide
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Book Overview Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers prac...
Marketing Analytics Using Excel is the essential introduction to data-driven marketing, which simplifies complex concepts and offers practical, real-world applications. This comprehensive yet accessible guide encourages an in-depth understanding of marketing analytics, from fundamental topics and basic Excel functions to more advanced topics such as AI and predictive analytics.
Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes:
- Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.
- Exercises, activities and discussion questions to reinforce learning.
- A focus on open access tools and career prospects which encourages readers to develop further.
This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill.
Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India.
Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
Packed with practical examples and easy-to-follow, fully worked problems which demonstrate how theoretical concepts are applied in real-world situations, this book also includes:
- Industry case studies from leading companies like Zappos, Amazon, Netflix, and Spotify, providing insights into how marketing analytics is applied in various industries.
- Exercises, activities and discussion questions to reinforce learning.
- A focus on open access tools and career prospects which encourages readers to develop further.
This no-nonsense guide minimises the intimidation factor of complex formulas and instead focuses on practical, real-world applications, making it essential reading for Marketing students and anyone looking to upskill.
Dr Rahul Pratap Singh Kaurav is Associate Professor at FORE School of Management, New Delhi, India.
Dr Asha Thomas is an Assistant Professor at Wroclaw University of Science and Technology (WUST), Poland.
Book Details Format: Paperback | Pages: 448 | Language: English | Publisher: SAGE PUBN | ISBN: 1529681898
FormatPaperback
Pages448
LanguageEnglish
ISBN1529681898
EAN9781529681895
PublisherSAGE PUBN
Publication Date2025-04-12
Edition1
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight1.75 Pounds
Length9.69 Inches
Width7.44 Inches
Height0.91 Inches
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