Book overview
MAKE YOUR WEBSITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. You
Make Your Website Work for You: How to Convert Online Content Into Profits
An early practical guide to website-based marketing
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AlbakiReads Editorial
An early practical guide to website-based marketing
Published in 1999, this business-oriented guide frames a website as a sales and marketing tool rather than simply an online presence. It lays out a plan for turning online opportunities into profit, covering foundational online-marketing rules, content designed to attract consumers, and the collection and use of consumer information. The scope extends beyond web activity alone, connecting online data and content strategy with profits generated both online and offline. Its focus on commercial web use places it squarely in the early electronic-commerce landscape.
Good fit for readers who enjoy
- Entrepreneurs exploring the foundations of online marketing
- Business readers interested in website content and customer-data strategy
- Readers seeking historical perspective on late-1990s e-commerce
Themes
Online marketingElectronic commerceWebsite contentConsumer informationBusiness strategy
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