Long-Term Impact of Marketing: A Compendium
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Book Overview Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. T...
Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.
Book Details Format: Hardcover | Pages: 656 | Language: English | Publisher: WORLD SCIENTIFIC PUB CO INC | ISBN: 9813229799
FormatHardcover
Pages656
LanguageEnglish
ISBN9813229799
EAN9789813229792
PublisherWORLD SCIENTIFIC PUB CO INC
Publication Date1970-01-01
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight2.29 Pounds
Length9.0 Inches
Width6.0 Inches
Height1.38 Inches
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