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Label Design and Origination: Repro and prepress processes

by Robert Shimmin

From label design to print

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AlbakiReads Editorial

From label design to print

Robert Shimmin examines the prepress stages involved in producing a printed label, tracing a typical job from an initial design rough through preparation, proofing and output for printing. The book places those technical steps within the wider working relationship among designer, printer and brand owner, and also covers supply-chain issues. Its practical concern is how coordination across the process can help prevent production mistakes and the extra costs they bring to a design project.

Good fit for readers who enjoy

  • Useful for readers involved in label design, printing or packaging production.
  • Relevant to those seeking an overview of prepress workflows and the roles of designers, printers and brand owners.

Themes

Label design and originationPrepress and proofingPrint production coordinationSupply-chain issues and cost prevention

Based on publisher information and book metadata.

Book overview

This book examines the developments that have taken place in the prepress arena and will explore in detail the progress of a typical label jobfrom design rough through to its arrival on the printing press.

What will become clear to the reader is that the design to print process is still very complex and that there are many stages to ensuring that the final printed label meets the expectations of the brand owner.

Excellent communication and co-operation between the designer, printer and brand owner are an important and essential element in delivering asuccessful result and supply.

The aim of this book is to help provide a comprehensive insight into all these stages, thereby eliminating the opportunities for mistakes that could add unnecessary costs to a design project.

Chapters include:

  • Design and origination
  • Preparation for printing
  • Proofing
  • Prepress output
  • Supply chain issues
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