Book overview
HOW I RAISED OVER $1,000,000 ON KICKSTARTER, BUILT A $10M+ PRODUCT BUSINESS, AND TOOK IT ALL THE WAY TO THE AUSTRALIAN STOCK EXCHANGE (CYQ: ASX).
Most Kickstarter campaigns fail. Roughly 81% of them, in fact. In hardware - the toughest category - it's even worse.
This book is the playbook I used to hit a 100% success rate across three campaigns, raise over $1,000,000, build a global product business doing more than $10M in sales, and list it on the main board of the Australian Securities Exchange.
It's not theory. It's not a curated round-up of other people's wins. It's the tactical, behind-the-scenes account of what actually worked - and what nearly broke us - written from inside the campaigns I ran.
WHO THIS BOOK IS FOR
Founders and creators planning a Kickstarter, Indiegogo, or any crowdfunding launch. First-timers who want to skip the painful lessons. Repeat creators who want a sharper edge.
WHAT YOU'LL LEARN
- How to build the audience BEFORE you launch (the part that decides whether you fund or fail)
- How to get media coverage from the outlets your backers actually read
- How to manufacture in China without getting burned on terms, tooling, or quality
- How to navigate international shipping and logistics for backers around the world
- How to price, package, and position for retail vs Amazon vs direct-to-consumer
- The 'bits and bobs' nobody tells you - approvals, copycats, press packs, payment terms
