K-Pop Innovation
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Book Overview K-pop's remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable ...
K-pop's remarkable global popularity is no coincidence. Its success cannot be attributed to a talented individual or a set of favourable government policies but is instead the result of continuous innovation by risk-taking entrepreneurs.
For the first time in English, this book presents a focus on the managerial and structural features of the K-pop industry to unpack the resounding success of K-pop companies and the Hallyu Wave phenomenon. It analyses leading industry players, explaining the success strategies of K-pop from the perspective of innovation management theory. It places a particular special emphasis on SM Entertainment, a leading pioneer in the South Korean entertainment industry, and sheds light on the company's strategies for success.
As the book examines how K-pop developed over time, it draws an interesting parallel with the semiconductor and IT industries, noting common characteristics between them. It concludes with thoughts on K-pop's future and advises K-pop innovators on developing new business models combining new technologies in artificial intelligence (AI), robotics and augmented reality (AR) to keep the momentum going. It is a must-read for readers interested in innovation, the entertainment industry, and the global phenomenon that is the Hallyu Wave.
Book Details Format: Hardcover | Pages: 267 | Language: English | Publisher: WORLD SCIENTIFIC PUB CO INC | ISBN: 9811271712
FormatHardcover
Pages267
LanguageEnglish
ISBN9811271712
EAN9789811271717
PublisherWORLD SCIENTIFIC PUB CO INC
Publication Date1970-01-01
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.22 Pounds
Length9.0 Inches
Width6.0 Inches
Height0.69 Inches
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