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Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence
Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence
IGI GLOBAL
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Regular price
$296.00 USD
Regular price
$280.25 USD
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$296.00 USD
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As consumers prioritize sustainability, agricultural producers are seeking new ways to meet this demand through green marketing, which emphasizes the ecological benefits of their products. AI technologies play a crucial role in this integration by optimizing farming operations, from precision agriculture that minimizes resource use to data-driven insights that inform marketing strategies. By utilizing AI, farmers can improve crop yields and reduce environmental impact while communicating their sustainability efforts to consumers. This approach supports environmental sustainability and creates a more resilient agricultural sector that aligns with the values of modern consumers. Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence explores the intersection of agriculture, green marketing strategies, and AI within the context of sustainability. It examines the integration of these diverse domains, providing transformative insights into addressing pressing environmental and social challenges. This book covers topics such as precision agriculture, sustainable development, branding, and marketing, and is a useful resource for data scientists, environmental scientists, business owners, marketers, agriculturalists, academicians, and researchers.
Accessories:
No Accessory
Publisher
IGI GLOBAL
Bisac Major Subject
Business & Economics
Bisac Minor Subject
Marketing - General
Binding Type
Hardcover
Country Of Origin
US
Number Of Units
1
Length
10.0 Inches
Barcode Indicator
EAN
Width
7.0 Inches
Publication Date
2024-12-26
Height
1.31 Inches
ISBN 10
9798369364
Weight
2.83 Pounds
Book EAN
9798369364680
Target Audiance
Adults
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