The Insights Driven Product Manager: The essential guide to mastering product metrics and uncovering true data insights

The ultimate guide to mastering product metrics, getting better data insights and making more impactful product decisions. Recognised as one of the top 22 books for Product Managers by analytics leader Amplitude.

"Only 10% of product teams are able to validate their most important product decisions with data." - The State of Product Analytics

The Insights Driven Product Manager shares real life examples, pragmatic advice and reusable templates on:

• Which product metrics to track
• How to make your metrics more actionable
• How to run A/B experiments
• How to link product metrics to business impact
• When to use qualitative vs quantitative data
• How to share insights with your stakeholders
• How to create a truly insights driven culture
  + templates and worksheets you can apply to your product straight away!

What other people say

"Any successful organization understands the need for relevant data in the modern marketplace. This book helps to zero in on what data you should be considering when making critical decisions for your product plan, including what metrics to consider and when to use qualitative or quantitative data. Written for product managers and leaders at tech companies, it's full of advice on how to become more insights-driven, create product roadmaps and other essential facets of the PM role."
- Amplitude

"Whether you're a seasoned PM or just starting out, this book is a must-read! My biggest takeaway? I'll be rallying my team to realign with a powerful tool from the book: the Metrics One Pager. It's a brilliant workshop idea that helps define actionable insights and drives insight-based decision-making across the board." - Tom Ryan, Co-Founder & Head of Product Engineering

"I wish I had found something like this sooner. It is very well written with great advice. A lot of the time new product managers, or even experienced ones struggle with a structured approach to metrics. Reading this book was pure delight, enlightenment, and a refresher to identify and focus on the most important metrics, use them to learn, and let them be the guide for the actions." - Atif Iqbal, Product Manager FinTech

"A valuable guide for both new and experienced Product Managers to help them focus on metrics that truly matter!" - Quinnie Chen, PM & Co-founder @Mindcellar

"Really well written! A book that is succinct and insightful!" - Kinanti Desyanandini, Product Designer

• Product Managers of technology products who want to become more insights driven
• Business leaders who want to use better data insights to inform product roadmaps
• Product ops, designers, engineers or marketers who want to learn about product metrics and tools

About the author
Corinna Stukan is a product leader, startup advisor, writer and speaker with 15 years of global experience in B2B and B2C products. She leverages her pragmatic German approach to help organizations connect data insights with strategy - by tracking less, but better.

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