Modeling how information spreads online
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Modeling how information spreads online
This introduction connects the structure of social media networks with methods for representing how information moves through them. It covers network fundamentals, model development, and social marketing, with particular emphasis on mathematical approaches. A review of existing models draws on both epidemiology and marketing, placing the study of online information spread alongside two established fields of modeling. The book offers a subject-focused overview of the concepts and techniques used to examine these systems.
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The book provides a general understanding of modern social media systems, network fundamentals, model development techniques, and social marketing. The mathematical modeling of information spread over social media is heavily emphasized through a review of existing epidemiology and marketing based models.
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