E-commerce in everyday business practice
Faster options are available.
Rates and delivery estimates depend on your destination and item quantity. Estimates are informational only; the final shipping method and rate are selected at checkout.
E-commerce in everyday business practice
Salvatore Zappala examines the adoption of e-commerce by small firms through the lens of behavioural research. The book connects businesses’ move into online commerce with the transactional changes that come with access to the Internet, placing consumers and smaller enterprises within a shared account of changing commercial practices. Its stated scope makes it a focused exploration of how e-commerce takes shape in practice, rather than a general guide to online retail.
Based on publisher information and book metadata.
This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.
In-stock items normally dispatch within 1–2 business days. The ZIP-code estimator on this page is informational only; the final shipping method, price, and availability are confirmed at checkout for your full order.
For the initial delivery estimate we use these transit windows after dispatch: Standard 5–8 business days, Expedited 2–4 business days, and Priority 1–2 business days. Holiday delays are not included.
Eligible items can be returned within 30 days in accordance with our return policy.
