A practical guide to design thinking for business
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A practical guide to design thinking for business
Christian Mueller-Roterberg presents design thinking as a customer-oriented approach to developing business ideas and business models. The guide organizes its material around the design thinking process, with tips, recommendations, checklists, and tools for generating and developing ideas. Its business perspective makes the method’s connection to entrepreneurship explicit, while the practical resources give the book a reference-oriented structure alongside its overview of the approach.
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