The Graphic Communication Handbook
The Graphic Communication Handbook
Downs, Simon
Select Format
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements.
Features include:
- introductions that frame relevant debates
- case studies, examples and illustrations from a range of campaigns
- philosophical and technical explanations of topics and their importance.
User reviews will be displayed here...
Related products or products you might find interesting
The Bible Recap: Deepen Your Understanding of God's Attributes from Every Book in the Old Testament
Cobble, Tara
$17.21 USD Shop Now
Window Shopping with Helen Keller: Architecture and Disability in Modern Culture
Serlin, David
$121.96 USD Shop Now
Tales from the Dancefloor: Manchester / The Warehouse Project / Parklife / Sankeys / The Ha
Lord, Sacha
$30.00 USD Shop Now