Global Business Strategy: Asian Perspective
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Book Overview Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book...
Given the rise of Asia in the global economy in recent decades, it is important to understand the uniqueness of Asian business. This book first introduces the core strategies prevalent in Western business, and then explains how they can be applied or adapted to Asian business. When necessary, modified or new business models (as developed by the author) are utilized to better explain Asian business. Furthermore, this book deals not just with the theory, but also with practice. Several real-life case studies and examples are discussed in order to compare and contrast the Asian and Western perspectives on global business strategy. Readers will therefore gain an enhanced understanding of Asian business and formulation of Asian business strategy.
Book Details Format: Hardcover | Pages: 336 | Language: English | Publisher: WORLD SCIENTIFIC PUB CO INC | ISBN: 9814273198
FormatHardcover
Pages336
LanguageEnglish
ISBN9814273198
EAN9789814273190
PublisherWORLD SCIENTIFIC PUB CO INC
Publication Date1970-01-01
EditionIllustrated
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.4 Pounds
Length9.0 Inches
Width6.1 Inches
Height0.9 Inches
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