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  • Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty by Patrick M. Lencioni book cover
  • Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty by Patrick M. Lencioni book cover
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Getting Naked: A Business Fable about Shedding the Three Fears That Sabotage Client Loyalty

by Patrick M. Lencioni

Client loyalty through vulnerability

$21.43 USD
$35.72 USD $21.43 USD
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Awards & Recognition

  • Author recognition

    New York Times bestselling author

    The description identifies Patrick Lencioni as a New York Times bestselling author.

AlbakiReads Editorial

Client loyalty through vulnerability

Patrick M. Lencioni uses a fictional consulting firm to examine how vulnerability can shape the way a business serves its clients. The story centers on Lighthouse Partners, a small firm that competes successfully with larger rivals, and a larger competitor that acquires it. Alongside the fable, the book explains its approach to vulnerability and outlines steps for applying that idea within an organization. Its central business question is how client relationships and the value a firm provides can contribute to loyalty and competitive advantage.

Good fit for readers who enjoy

  • Business owners and managers interested in client relationships
  • Consultants exploring ways to build client loyalty
  • Readers who prefer management ideas presented through a business fable

Themes

Business vulnerabilityClient loyaltyConsultingCompetitive advantage

Based on publisher information and book metadata.

Book overview

Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni

Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.

  • Offers a key resource for gaining competitive advantage in tough times
  • Shows why the quality of vulnerability is so important in business
  • Includes ideas for inspiring customer and client loyalty
  • Written by the highly successful consultant and business writer Patrick Lencioni

This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.

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