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Focus

by Al Ries

A case for strategic focus

$17.50 USD
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AlbakiReads Editorial

A case for strategic focus

Al Ries builds a business argument around concentrating on a company’s core products instead of expanding into unrelated ventures. Real-world examples across industries illustrate the book’s emphasis on establishing a clear place in consumers’ minds and resisting diversification. The discussion also turns to practice, offering guidance on how companies can define and maintain that focus as they develop. Marketing strategy and business growth are the central concerns, with market share and shareholder value presented as outcomes the approach aims to improve.

Good fit for readers who enjoy

  • Business owners and managers considering growth or diversification decisions
  • Marketing professionals interested in category positioning and consumer perception
  • Readers exploring strategic approaches to business development

Themes

Business strategyMarketing and positioningDiversificationGrowth and market share

Based on publisher information and book metadata.

Book overview

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

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Customer reviews

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AlbakiReads
Malaika Taylor

I highly recommend to for anyone looking for inner clarity

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Thomas DiMassa

Great service and fast service

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Ella

Great shopping experience! The book arrived quickly, was well packaged, and matched the description perfectly. I would definitely shop with you again

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Olivia

Smooth.