Book overview
With In Fashion you'll learn about how and why fashion evolves and changes, the materials used and who creates them, the companies who design and manufacture apparel, and how fashion marketing helps companies sell their products. You will understand the art, business, and craft involved in developing and marketing the fashion product. In Fashion covers a broad scope of fashion topics, adding the newest, most up-to-date facts and figures used by industry professionals to keep the industry vital. Spotlight features focus on careers, innovators, and businesses, using industry examples to show real world situations.
New to this Edition:
- New chapter on sustainability and sustainable fashion practices
- New information about the organization of the fashion industry, with an emphasis on a range of disruptions in the industry due to e-commerce, technology, sustainability, AI, and the post-pandemic world.
- Chapter on fabric and textiles has been combined with chapter on leather and fur for a comprehensive exploration of materials
-Addresses impact of complications throughout the supply chain on the fashion industry throughout the text
- Increased attention to the representation of racial diversity, specialty sizes, and adaptive clothing options
STUDIO Features
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions
- Enhance your knowledge with chapter review exercises
Instructor Resources:
- Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
-- PowerPoint(R) presentations include images from the book and provide a framework for lecture and discussion
