Digital Enablement and Innovation in China: A Casebook
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Book Overview The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and...
The casebook aims at providing the latest case materials for researchers and students who are keen to learn about the consumerization and transformation effects of digital technology. It is one of the first books covering the best practices of digital enablement in China, which has been the focus many observers among the practitioners as well as academics. The 22 projects analyzed include Zhongguancun InnoWay, OFO Bicycle, Esheke, Taobao, and more.
Book Details Format: Hardcover | Pages: 184 | Language: English | Publisher: WORLD SCIENTIFIC PUB CO INC | ISBN: 9813276355
FormatHardcover
Pages184
LanguageEnglish
ISBN9813276355
EAN9789813276352
PublisherWORLD SCIENTIFIC PUB CO INC
Publication Date1970-01-01
EditionLarge type / Large print
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight0.91 Pounds
Length9.0 Inches
Width6.0 Inches
Height0.44 Inches
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