Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress
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Book Overview For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into ...
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.
Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.
Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales.
Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.
Book Details Format: Hardcover | Pages: 224 | Language: English | Publisher: LIONCREST PUB | ISBN: 1544509987
FormatHardcover
Pages224
LanguageEnglish
ISBN1544509987
EAN9781544509983
PublisherLIONCREST PUB
Publication Date2020-09-22
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight0.93 Pounds
Length8.5 Inches
Width5.5 Inches
Height0.63 Inches
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