Book overview
A field guide to the surprising ways everyday life shapes how we feel-and how brands can help create more of what makes us well.
Wellness has become one of the defining pursuits of modern life. Yet for all the attention given to what we eat, how we exercise and the products we buy, some of the most unexpected influences on how well we feel are hiding in plain sight.
The Currencies of Wellness explores the unexpected science of everyday well-being and the small, surprising behaviors, environments and interactions that can influence how we feel physically, emotionally and socially. From movement, play and human connection to comfort, nature, music and a sense of purpose, well-being is being shaped throughout the day-often in ways we barely notice.
Brand strategist Tricia Nichols brings these seemingly disparate influences together through an original framework: the Five Currencies of Wellness-Nutrients, Not Toxins; Play & Movement; Comfort; Togetherness; and Legacy. Drawing on behavioral science, consumer psychology and research into the body's feel-good messenger systems, she examines why everyday experiences matter and how small, intentional choices can support healthier, happier and more connected lives.
But the implications extend beyond the choices individuals make. Brands, particularly those outside the traditional wellness space, are already embedded in many of these everyday moments. They can influence what we eat, how we move, the environments we spend time in, how we connect with others and even the rituals that bring comfort or meaning to our days. Whether they intend to or not, these brands are shaping our well-being. The opportunity is to do it more intentionally.
Drawing on more than two decades of experience leading consumer engagement and marketing for global brands including PepsiCo, Gap, Est
