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Consumer Packaging Strategy: Localisation in Asian Markets
Consumer Packaging Strategy: Localisation in Asian Markets
Khan, Huda
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$54.99 USD
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$61.10 USD
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$54.99 USD
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This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
Accessories:
No Accessory
Publisher
ROUTLEDGE
Bisac Major Subject
Design
Binding Type
Paperback
Country Of Origin
US
Number Of Units
1
Length
9.21 Inches
Barcode Indicator
EAN
Width
6.14 Inches
Publication Date
2024-10-08
Height
0.35 Inches
ISBN 10
1032324031
Weight
0.53 Pounds
Book EAN
9781032324036
Target Audiance
Adults
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